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The purpose of this paper is to analyze how, in three different contexts, the National Council for Advertising Self-Regulation narratively uses its past to build an official history concerning its origins that legitimates advertising self-control as a hegemonic narrative.

By using the historical research and the “uses of the past” approach, this study identifies, analyzes and confronts three organizational histories of Conar’s origins (both its official and unofficial versions) in the context of the creation of the Brazilian system of advertising self-regulation.

After a thematic analysis of the documentary sources, the narratives on the National Council for Advertising Self-Regulation’s origins and the self-control process were grouped into three versions: the narrative under the military regime: 1976/1980; the narrative during the process of re-democratization of the country: 1981/1991 and the contemporary narrative: from 2005 onwards. These narratives were confronted and, in consequence, provided, each of them, a different interpretation of the context surrounding the creation and justification for advertising self-control.

The study shows how a consumer defense organization re-historicized its past strategically to gain legitimacy in three different ways through time. It also reveals that organizations strategically use their past to build an intended vision of the future, thus having more agency than the hegemonic literature in management studies usually guarantees. Finally, it exposes the malleability of past narratives through which organizations play a critical role in the ongoing struggle for competing uses of the past. Therefore, the study identifies different organizational stories through time that allow researchers to reflect on several strategic uses of the past by organizations.

The home is the place where the intimacy of living is manifested and where relationships with the outside world are formed. The truest sense of domestic space is expressed in the opposition between the interior dimension and collective aspirations. A society's needs and aspirations are reflected in the transformations of the dwelling, the city's basic unit and constituent element. The history of the dwelling can be read as the history of the relationship between the desire for the self-representation of an interior world and the desire for identification and recognition within a community. These considerations lie at the heart the research conducted by HousingLab - DiAP - Sapienza of Rome with the goal of developing low-cost residential projects that can be customized and tailored to individual needs. To meet the demands of a large and heterogeneous public, these projects must refer to industrial processes for the manufacturing of mass-produced goods. But how is it possible to reconcile industrialization and mass production with the need for individual expression or with the desire to freely give form to a home, modify it, and define its character according to individual tastes and its physical context? The goal is to create a catalogue of a system of a limited number of easy-to-assemble, standardized and prefabricated components that can generate controlled, but extremely varied and flexible, configurations of domestic space in order to accommodate different needs in relationship to individual taste and different locations. This article will present a series of projects designed by HousingLab - DiAP - Sapienza of Rome highlighting the relationship between architectural quality, energy use, environmental and economic sustainability, and innovation.

This study aims to analyze the alignment between sustainable performance and sustainability planning in higher education, proposing a strategic map that integrates planning with the implementation of performance actions and sustainable performance on campuses.

The literature review development addresses sustainability in higher education institutions (HEIs). Data collection took place in two ways, documentary, through the analysis of documents and through an open interview, guided by a script with 13 questions. For data interpretation, the content analysis technique was applied.

To achieve the objective of this work, this study proposed a sustainable performance strategic map for better management of the university’s green strategies, based on three dimensions: internal processes, educational and sustainable performance.

This study’s main contribution was to propose a sustainable performance strategic map as a strategic management system aimed at HEIs to accelerate the promotion of sustainability in these organizations.

Net Zero-Energy Buildings (NZEBs) have received increased attention in recent years as a result of constant concerns about energy supply constraints, decreasing energy resources, increasing energy costs and the rising impact of greenhouse gases on world climate. Promoting whole building strategies that employ passive measures together with energy efficient systems and technologies using renewable energy became a European political strategy following the publication of the Energy Performance of Buildings Directive recast in May 2010 by the European Parliament and Council. However designing successful NZEBs represents a challenge because the definitions are somewhat generic while assessment methods and monitoring approaches remain under development and the literature is relatively scarce about the best sets of solutions for different typologies and climates likely to deliver an actual and reliable performance in terms of energy balance (consumed vs generated) on a cost-effective basis. Additionally the lessons learned from existing NZEB examples are relatively scarce. The authors of this paper, who are participants in the IEA SHC Task 40-ECBCS Annex 52, “Towards Net Zero Energy Solar Buildings”, are willing to share insights from on-going research work on some best practice leading NZEB residential buildings. Although there is no standard approach for designing a Net Zero-Energy Building (there are many different possible combinations of passive and efficient active measures, utility equipment and on-site energy generation technologies able to achieve the net-zero energy performance), a close examination of the chosen strategies and the relative performance indicators of the selected case studies reveal that it is possible to achieve zero-energy performance using well known strategies adjusted so as to balance climate driven-demand for space heating/cooling, lighting, ventilation and other energy uses with climate-driven supply from renewable energy resources.

The purpose of this paper is to gather elements to propose a sustainability assessment tool (SAT) to be used in higher education institutions (HEIs) in Brazil and the related program to be created for SAT dissemination and HEI monitoring, publication of results and benchmarking.

The characteristics of eight SATs were identified, seven of which are applied through widely known international programs to identify aspects to be considered in the definition of the Brazilian model.

In Brazil, stakeholders usually do not know how HEIs develop their potential to contribute with the construction of a sustainable development model. There currently is an international trend, which Brazil must join, to assess HEI sustainability through SATs. The comparison between different international SATs and respective programs yields some recommendations for a Brazilian model, such as definition of their purpose, types of questions to be used, the possibility to apply SATs to HEI sub-units, means of dissemination and others.

The research limitation is the difficulty to obtain information allowing a deeper understanding of sustainability-related activities developed by Brazilian HEIs.

This paper provides a base on which to construct SAT and program models tailored for Brazil.

This is the first paper that stresses the importance of adopting a SAT tailored for Brazil, by comparing and discussing models that may be used for that purpose.

This paper aims to discuss the constitution of the Memorial of Resistance of São Paulo (MRSP) by adopting the ANTi-History approach, thereby providing greater transparency to the socio-political relations of multiple actors involved in the constitution of this place as a site of memory.

By adopting the principles of ANTi-History, the researchers focused on the socio-politics of different human and nonhuman actors to examine how this site of memory was constituted. The researchers sought to turn the process of constituting the MRSP more transparent, putting together one of the possible historical versions of this phenomenon. The data collected included oral and documental sources (interviews, videos, books, newspapers and websites).

The findings support the notion of history as a socially constructed narrative that emerges through associations of heterogeneous actors in a dynamic and continuous process of (re)configuration. Additionally, by exposing the power relations and negotiations manoeuvres used by multiple actors, it allowed the researchers to highlight the complexity of the Memorial’s history as a black box, contextualizing them in a period of intense social upheaval, re-democratization and transitional justice within Brazilian society.

The paper outlines the process of listing the DEOPS/SP building and the social mobilization movements during the 1980s and 1990s in Brazil, illustrating some of the results obtained from a more extensive research project that dealt with the MRSP’s constitution process. It offers an in-depth example of using the ANTi-History approach in Organizational Studies, allowing the researchers to remove the organization’s veil of apparent simplicity and to bring back to life voices and actors that have been erased, disguised and silenced by the dominant version of events.

The purpose of this paper is to identify how a city as a brand discursively conceives and articulates relevant meanings in order to build its identity.

The study follows a discursive semiotic approach using content from the Visit.Rio website and posts from its Facebook page.

It was possible to organize the values and meanings that structure the Rio de Janeiro brand in the semiotic square. Narrative schemes that concretize the value proposition guided mainly by contemplation and experimentation situations were identified. The discursive construction of the Rio de Janeiro brand is primarily marked by the relation between nature and culture, where contrasting meanings are explored by the City Hall managers.

This study is limited to the analysis of the enunciator (Rio de Janeiro brand managers) in their process of creating and articulating the city’s meanings. Future research could investigate the enunciate (public) perspective.

Managers should consider the discursive approach since it provides a more holistic perspective on the brand-building process. The findings may contribute to the understanding, selection and articulation of the correct meanings that should be communicated to the public in order to make the city a relevant and desirable place to visit.

This paper is based on the concept of a brand as a set of discourses grounded by meanings that are culturally conceived, which, thus, presents itself as a different approach from the traditional one, especially in research on place branding.

This paper aims to unveil colonial racist elements related to the cases of racism in advertising judged by the Brazilian Council of Advertising Self-Regulation (Conar), from 1980 until 2020.

A qualitative critical and historical research was developed, based on a decolonial perspective, with the use of critical discourse analysis (CDA).

By analyzing such phenomenon, the present study can discuss how self-regulatory codes that are based on the International Chamber of Commerce (ICC) 1937 Code are not equipped to deal with racist issues.

Discussions that focus on how racial elements in advertising are treated by a regulatory agency are scarce. Despite the focus being on the Brazilian case, this phenomenon should not be understood as a particularity of this country, since problems related to racism in advertising in countries that also have ICC-type self-regulatory codes are frequent.

This work sought to analyze targeted innovation strategies used during the pandemic to maintain companies’ competitiveness.

The methodology was a systematic literature review, analyzing how these factors can be used as leverage in decision-making and suggesting a framework tool.

As a result, nine factors were identified as drivers to stimulate competitiveness, bringing insights to structure actions in times of crisis to support agribusiness.

With this work, it is possible that other companies can base themselves and use the strategic drivers of innovation evidenced to remain competitive in the market during a period of crisis. As this is a systematic review of the literature, the application of a case study, for example, is a limitation, which could be a continuation of the work.

As this is a systematic review of the literature, the application of a case study, for example, is a limitation, which could be a continuation of the work.

This work has high value because it brings insights into strategic drivers of innovation that tend to leverage or maintain the competitiveness of agribusinesses in times of crisis. With the discussion carried out on the data obtained, it is possible that agribusinesses or other types of companies can be based for decision-making in a crisis scenario from innovative actions that generate competitive advantage.

On December 14, 2010, University of Puerto Rico (UPR) student activists initiated the second wave of their strike at a disadvantage. The presence of the police force inside the campus raised the stakes for the student movement. No longer did student activists have the “legal rights” or control of the university as a physical public space to hold their assemblies and coordinate their different events. As a result, student activists had to improvise and (re)construct their spaces of resistance by using emotional narratives, organizing non-violent civil disobedience acts at public places, fomenting lobbying groups, disseminating online petitions, and developing alternative proposals to the compulsory fee. This second wave continued until March 2011, when it came to a halt after an incident that involved physical harassment to the Chancellor, Ana Guadalupe, during one of the student demonstrations. The paper aims to discuss these issues.

Building on Ron Eyerman’s (2005, p. 53) analysis on “the role of emotions in social movements with the aid of performance theory,” the author center this paper on examining student activists’ tactics and strategies in the development and maintenance of their emotional narratives and internet activism. By adapting Joshua Atkinson’s (2010) concept of resistance performance, the author argues that student activists’ resistance performances assisted them in (re)framing their collective identities by (re)constructing spaces of resistance and contention while immersed in violent confrontations with the police.

Ever since the establishment of the university as an institution, student activism has played a key role in shaping the political policies and history of many countries; “today, student actions continue to have direct effects on educational institutions and on national and international politics” (Edelman, 2001, p. 3). Consequently, and especially in times of economic and political crisis, student activism has occupied and constructed spaces of resistance and contention to protest and reveal the existing repressions of neoliberal governments serving as a (re)emergence of an international social movement to guarantee the accessibility to a public higher education of excellence. Thus, it is important to remember that the 2010-2011 UPR student activism’s success should not be measured by the sum of demands granted, but rather by the sense of community achieved and the establishment of social networks that have continued to create resistance and change in the island.

As of yet there is no thorough published analysis of the 2010-2011 UPR student strike, its implications, and how the university community currently perceives it. By elaborating on the concept of resistance performance, the author’s study illustrates how both traditional and alternative media (re)presentations of student activism can develop, maintain, adjust, or change the students’ collective identity(ies). The author’s work not only makes Puerto Rico visible in the research concerning social movements, student activism, and internet activism; in addition, it provides resistance performance as a concept to describe various degrees of participation in current social movements.